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Welcome, Brand Rep.
We’re exploring how digital engagement can be transformed for brands to build trust and scale innovation. Help us understand challenges you face in getting actionable feedback.
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Superficial Feedback: Our reliance on influencer marketing and ad-driven engagement leads to superficial feedback that doesn’t accurately reflect our audience’s true opinions.
On a scale of 1–5, how strongly do you feel about this statement?
1. Strongly Disagree
2. Disagree
3. Neither Agree Nor Disagree
4. Agree
5. Strongly Agree
Risk of Public Interactions: Public interactions on social media expose us to risks (such as cancel culture), that discourage candid feedback.
On a scale of 1–5, how strongly do you feel about this statement?
1. Strongly Disagree
2. Disagree
3. Neither Agree Nor Disagree
4. Agree
5. Strongly Agree
Actionable Insights: It is challenging to extract actionable insights from the noisy and scattered feedback available on current digital platforms.
On a scale of 1–5, how strongly do you feel about this statement?
1. Strongly Disagree
2. Disagree
3. Neither Agree Nor Disagree
4. Agree
5. Strongly Agree
Lack of Trust-Based Channels: Existing platforms do not provide the trust-based communication channels needed to build authentic, long-term relationships with our audience.
On a scale of 1–5, how strongly do you feel about this statement?
1. Strongly Disagree
2. Disagree
3. Neither Agree Nor Disagree
4. Agree
5. Strongly Agree
Misaligned Product Strategies: The feedback we receive is often misaligned with our strategic goals, resulting in missed opportunities for innovation.
On a scale of 1–5, how strongly do you feel about this statement?
1. Strongly Disagree
2. Disagree
3. Neither Agree Nor Disagree
4. Agree
5. Strongly Agree
Private Feedback Environment: The idea of a private channel that gathers genuine, unfiltered insights from users is appealing.
On a scale of 1–5, how appealing would this be to you?
1. Not Appealing At All
2. Slightly Appealing
3. Moderately Appealing
4. Very Appealing
5. Extremely Appealing
Building Trust Through Authentic Interaction: Having a dedicated space for authentic, one-on-one interactions would help us build stronger, trust-based relationships with our audience.
On a scale of 1–5, how appealing would this be to you?
1. Not Appealing At All
2. Slightly Appealing
3. Moderately Appealing
4. Very Appealing
5. Extremely Appealing
Actionable Data Transformation: A system that organizes scattered public data into clear, actionable insights would improve our strategic decision-making.
On a scale of 1–5, how appealing would this be to you?
1. Not Appealing At All
2. Slightly Appealing
3. Moderately Appealing
4. Very Appealing
5. Extremely Appealing
Willingness to Adopt: If a platform addressing these issues existed, how likely would you be to adopt it for your brand?
On a scale of 1–5, how likely would you be willing to try a platform like this?
1. Not Likely at All
2. Unlikely
3. Neither Likely nor Unlikely
4. Likely
5. Very Likely
Importance of Privacy & Trust: How important is it for you to have a private, trust-based channel for receiving authentic user feedback?
On a scale of 1–5, how important is privacy it for you when considering a platform like this?
1. Not Important At All
2. Slightly Important
3. Moderately Important
4. Very Important
5. Extremely Important
Long-Term Usage: Assuming the platform delivers on its promise of actionable insights and genuine engagement, how likely are you to use it long-term?
On a scale of 1–5, how likely would you be willing to use a platform like this in the long-term if it delivers on it's promise?
1. Not Likely at All
2. Unlikely
3. Neither Likely nor Unlikely
4. Likely
5. Very Likely
Open-Ended Question — Optional: What is your biggest challenge when it comes to capturing genuine, actionable feedback from your audience?
Open-Ended Question — Optional: What additional features or capabilities would you like to see in a platform designed to transform digital engagement for brands?
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